Electromobility as a competitive advantage
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Gschwander Transport, a family-run business specializing in bulk goods transport, relies on innovative solutions to meet the challenges facing the industry. Simon Gschwander, Karsten Benthlin and Stefan Doster share their insights into the importance of telematics for day-to-day operations.
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More InformationThe Gschwander Transport defines quality as extending far beyond the traditional transport contract. For the company, it is not simply a matter of transporting goods, but of carrying out system-critical supply and disposal tasks.
The focus is on maintaining supply chains and ensuring uninterrupted factory and production processes. In doing so, Gschwander prioritises the highest levels of precision, reliability and customer-focused solutions.
The daily challenges facing freight forwarders are manifold. Simon Gschwander, Head of Project Management and Assistant to the Management, describes them very aptly: “The usual chaos on the roads out there. Traffic jams, road closures. Turning this complex reality on the roads into an efficient, highly cost-effective service.”
In this challenging environment, telematics plays a key role. It makes it possible to track the location of vehicles in real time at any given moment – a crucial advantage for dispatch and customer service. Furthermore, telematics facilitates efficient communication between head office and drivers, who often do not return to the company premises for several weeks at a time.
Technology also comes in handy in the event of unforeseen incidents. Stefan Doster, fleet manager at Gschwander, emphasizes the advantages in breakdowns or accidents: “I always see where the vehicle is and can decide which workshop to send out or whether the driver can make their way to a workshop themselves.“
Telematics has fundamentally transformed work processes. IT Manager Karsten Benthlin makes it clear that day-to-day operations would simply no longer be possible without Trendfire. Simon Gschwander adds that it would simply no longer be competitive to operate without telematics these days. The advantages are manifold:
Usability is another key advantage of the telematics solution. Karsten Benthlin particularly highlights the user-friendliness of the portal: “I could sit someone down at the portal tomorrow and they’d pretty much get the hang of it straight away.”
This intuitive user interface enables new employees to be trained quickly and ensures the system is used efficiently throughout the organization. The clear layout and ease of use play a key role in ensuring that the telematics solution is accepted and actively used by all stakeholders, which in turn improves the efficiency and quality of work processes.
The partnership with Trendfire, which has lasted for over ten years, is highly valued by both parties. Simon Gschwander praises the professional customer support and the swift implementation of suggestions for improvement. The direct points of contact from the development team for the joint collaboration are considered exceptional.
Simon Gschwander sees two key areas of growth potential for the future:
The company is already working on digitizing information feedback, such as automated status updates for loading and unloading operations.The partnership between Gschwander and Trendfire impressively demonstrates how telematics can boost efficiency and quality in the transportation industry. Looking ahead, both companies are well-positioned to meet the challenges of the industry and continue to develop innovative solutions.
By implementing an advanced telematics solution for fleet management, Gschwander masterfully overcomes the complex challenges of everyday freight forwarding operations. The technology enables the company to continuously optimize its service quality while simultaneously increasing operational efficiency.
From real-time vehicle tracking and improved communication with drivers to the automation of administrative processes—telematics is permeating every aspect of the company. Gschwander is leveraging these innovations not only to remain competitive but also to position itself as a pioneer in the industry.
The long-standing partnership with Trendfire underscores the company's foresight and its commitment to continuously investing in cutting-edge technologies.
It is essential to have a way for the dispatcher—as well as the administration, HR and fleet management teams—to communicate with the drivers. And telematics supports us in this every single day.Simon Gschwander, Project management & Executive assistant